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What's ClicKing: Spring 2014

The Untold Story: Why Businesses Need a Content Strategy

Canadian Business Journal Article ClicKnowledge is very proud to be featured in the April edition of Canadian Business Journal.

One key, yet underutilized resource available to every business is its content. Most companies think of content in terms of what they post on their website, blog, or Facebook page, but content is much broader and more far-reaching than that.

“Effective content should not just reach a particular audience,” according to Jason Helfenbaum, President of ClicKnowledge, a writing and consulting company, “it should also resonate with them and compel them to think or act in a certain way.” For employees, good content makes them more informed and efficient; and for customers, good content leads to conscious, informed purchases. More →

Making Yourself Look Attractive on LinkedIn, Part 2

Facebook dislike One of the many powers of LinkedIn is your ability to seek out and make new connections. It may sound “unprofessional” to compare LinkedIn, to, say, a dating site, but in general terms, the end goal is the same. On both sites, you want to appear as attractive as possible so that people that you want to meet are able to find you and want to connect with you.

So how do you make yourself look as attractive as possible? More →

June 9 Webinar: Attracting Business with LinkedIn and Your Web Site

pain relief Based on our regular column in this newsletter, join us in an interactive and practical 1-hour webinar where we look at how we can make your LinkedIn profile and your web site look more attractive, and leverage it to gain new opportunities.
More →

Apps & Tools: Freeplane

When brainstorming and problem-solving, there are many good and effective online tools available, but sometimes it seems that there is no substitute for spreading out your paper notes everywhere, drawing arrows, using sticky notes, and coloured markers. If you prefer to brainstorm the latter, more old-fashioned way, then you might want to consider using a free mind-mapping tool called Freeplane.More →

The Blink Test

The Blink Test Your web site may be SEO-optimized, but does it pass the Blink Test? SEO may help ensure you are found and clicked on, but unless you pass this other test, there is a good chance they will leave your site within seconds.More →

Client Profile: RSA

RSA One of our “newer” clients is RSA, the premier provider of intelligence-driven security solutions. RSA helps the world’s leading organizations solve their most complex and sensitive security challenges: managing organizational risk, safeguarding mobile access and collaboration, preventing online fraud, and defending against advanced threats. RSA delivers agile controls for identity assurance, fraud detection, and data protection; robust Security Analytics and industry-leading GRC capabilities; and expert consulting and advisory services.

Our relationship with RSA began from three degrees of separation. The initial contact was with Quebec-based nStein almost ten years ago. Their technical writer was on vacation, and they needed someone who knew Framemaker to make updates to their user guide for the next day.More →

Articles of Note

The Lighter Side: The Consultant

   A shepherd was herding his flock in a remote pasture when suddenly a brand-new BMW advanced out of the dust cloud towards him. The driver, a young man in a Broni suit, leaned out the window and asked the shepherd, "If I tell you exactly how many sheep you have in your flock, will you give me one?"
   The shepherd looked at the driver, then looked at his peacefully-grazing flock and calmly answered, "Sure."
   The driver parked his car, whipped out his laptop, and connected it to a cell phone and called up a GPS satellite navigation system, scanned the area, and then opened up a database and an Excel spreadsheet with complex formulas. Finally, he prints out a 130 page report on his miniaturized printer then turns to the shepherd and says, "You have exactly 1586 sheep."
   "That is correct; take one of the sheep," said the shepherd.
   He watches the young man select one of the animals and bundle it into his car.
   Then the shepherd says: "If I can tell you exactly what your business is, will you give me back my animal?"
   "OK, why not" answered the young man.
   "Clearly, you are a consultant" said the shepherd.
   "That's correct" said the young man, "but how did you guess that?"
   "No guessing required" answers the shepherd. "You turned up here although nobody called you. You want to get paid for an answer I already knew, to a question I never asked, and you don't know anything about my business.... Now give me back my dog."
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